Vin de Napkin -R.I.P. Wine-ing 2.0

In case you blinked and missed it, there was a snarky, satire-oriented wine blog called Wine-ing 2.0 that shot out of nowhere in March and started making waves with an aggressive brand of humor before meeting a “lack of updating” death beginning in the middle of April.

Perhaps styled after The Onion, the famous and funny news satire site, but executed with more puckish high school clique-style derisive mockery, the site met some swift rebuttals from several folks who didn’t care for the brand of humor of the anonymous authors.

Many people acknowledge that the wine business and wine enthusiasts are serious, too serious.  I, however, choose to look at it like anything else where you have a smart, literate crowd—cheap shots, toilet humor and the obvious just isn’t going to cut it.  If you want to bring some humor to a wine situation, blogging or otherwise, you better bring your ‘A’ game because you’re not likely going to be the cleverest person in the room.  And, there is a subtle difference between satire and mockery and, unfortunately, Wine-ing 2.0 had too little of the former and too much of the latter.

Personally speaking, I batted nary an eyelash at the site while waiting for my close-up ... a close-up that didn’t come.  The site has been dormant for six weeks and seems unlikely to be revived.  Meanwhile, Good Grape remains unscathed. 

R.I.P Wine-ing 2.0.