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On Wine Blogging Shop Talk and Presentations ...

Over the course of the last year, I’ve made a conscious decision not to talk shop regarding wine blogging.

While it’s certainly interesting if you’re involved in the community, it can be stultifyingly boring if you’re not, like going to a work-related cocktail party with your spouse and talking about her business all night.

When pressed into those awkward work social situations I usually find myself close to the bar and a TV that is playing the game with my thoughts in a third, entirely different place—a sentiment that is probably shared by many that read online wine sites.

With the above caveat in place, I do want to talk “Inside Baseball” for just a moment.

This past weekend I attended a wine blogger confab in Walla Walla, WA and gave a presentation along with two top-notch comrade-in-arms (RJ Hilgers and Joe Roberts) called, “Advanced Blogging Strategies.”

The presentation content in PowerPoint form WAS intended to be a fire hose – too much stuff crammed into too small of a time window.  For all of the positive feedback that said, “Good presentation. You went through that way too fast, though” I will acknowledge that the point was to cram a bunch of tips in so a very diverse audience could walk away with at least one thing they didn’t know. 

That’s the value I get from seminars – I’m not into philosophical conversations about issues that can’t be solved.  I’m into, “tell me something I didn’t know fifteen minutes ago.”

I hope we hit the mark.  For those interested, the presentation is below.


Posted in, Wine: A Business Doing Pleasure. Permalink | Comments (8) |


On 06/28, Steve Paulo wrote:

Dude, Jeff, I walked away with like ten things I didn’t know. I was burning up my keyboard trying to keep up, but Evernote is now stocked with all kinds of tools and sites I didn’t know about until your presentation. I also registered and right there in the room when you mentioned it. It was the best seminar of the weekend, kudos!

On 06/28, .(JavaScript must be enabled to view this email address) wrote:

Thank you for posting this slideshow! It seemed like WBC10 was a great conference (followed everyone through Twitter), and you all have inspired me to get going on my own wine blog in the near future. This will go a long way in helping me plan out my content and strategize. Much appreciated!

On 06/28, Jeff Lefevere wrote:


Thanks, man.  Good to meet you and chat over b’fast.  Good stuff going on at Notes from the Cellar.

Tony, let me know if I can give you encouragement on the blog.  My email is:  jlefevere at

On 06/28, Mart S. wrote:

Great presentation you got there. Thanks a lot! Cheers!

On 06/29, Tom Wark wrote:

Great collection of tools.

On 06/29, .(JavaScript must be enabled to view this email address) wrote:

THANK YOU for posting this.
Very helpful and inspiring presentation. Didn’t get to meet you in person, but congrats on your blog kicking such ass this year.

On 07/04, .(JavaScript must be enabled to view this email address) wrote:

thanks for posting and the slide show!  i am building my blog and this helps.

On 07/04, Ken Hoggins wrote:

Well done.  Some new and helpful information.  Thanks for sharing.



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