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Vin de Napkin: Mock Outrage

I read Lewis Perdue’s muckrucking at Wine Industry Insight last week.

His mock outrage and pot stirring regarding Gallo and “Le’Affaire Red Bicyclette” certainly plumbs new lows in wine-related online scandal-making.  At the least, his approach to reporting is in line with his fiction writing and the old axiom, “Don’t let the facts get in the way of a good story.”


Lewis Perdue left a comment on this post indicating that he has presented facts and there is more to be disclosed.  While I acknowledge that his story is based on factual information, I still believe it is a story of fanning a small spark to see if it becomes a fire.

The gist of Perdue’s assertions are based on the following items:

Gallo maintains that only the 2006 vintage of Red Bicyclette and only the Pinot Noir was compromised by fraudulent dealings in France.

A conviction is in place for the French parties who supplied Gallo.  Gallo is cooperating with U.S. authorities for what other proactive measures may be necessary as a result of their unwitting involvement in the varietal labeling fraud.

Perdue sought an answer on whether Gallo would also be recalling the 2008 Red Bicyclette Pinot Noir, and nobody responded to him.

Subsequent to those facts, Perdue goes into a lengthy dissection of Gallo public statements and the alleged truthfulness of the statements.

Here’s the problem I have with Perdue’s piece and the Red Bicyclette situation in general: 

1) Gallo is a victim of a significant hypocritical double-standard in the wine business.

2) Pinot Noir is notoriously difficult to produce inexpensively so the notion of what constitutes an $8 Pinot is already compromised by peer expectation

As industry members and enthusiasts, we celebrate the agricultural roots of the business, the ‘done on a handshake’ nature of business and trust, the fact that, somehow, the wine business has been immune to the inured corruption that is prevalent elsewhere.


Yet, when one of our own is a victim of what, by all accounts, has been a violation of a trust we come out of the woodwork and start poking and prodding and demanding some sort of Brutus-like falling on the sword – to an extent that is above and beyond what is necessary, particularly when a mis-labeled wine is a victimless crime with no individual repercussions in the form of harm.

Gallo thinks that 2006 is the only wine that was mis-labeled (and through which the company was mislead).  The 2006’s have been removed from the market.  End of story. 

I’m no Gallo apologist, but I’ll go one step further and suggest that if the victim was any winery or wine company besides Gallo they would be receiving our closed rank sympathy and support not the dubious inquiry protected by the First Amendment.

For reasons I don’t understand, Gallo is the Empire to the rest of the wine business’ Rebel Alliance.

I purchased the 2007 and 2008 Red Bicyclette Pinot Noir and the 2005 Syrah to ensure I had my own baseline on the wines.  I purchased each of them for $7.99 at my local grocer.

In Perdue’s piece, he quotes a couple of online writers who sanctimoniously say, “It doesn’t taste like Pinot Noir as I know it.”  Yeah, no kidding.  Strawberries at the grocery store shipped in from Latin America don’t taste like u-pick strawberries, either. 

Allow me to clue these guys in – A lot of Pinot doesn’t taste like Pinot including a bunch of $30+ bottles from the Central Coast and most all Pinot Noir under $15.

To me, the Red Bicyclette Syrah has characteristics of French Syrah and it’s refreshingly non-manufactured tasting at this price point.

Similarly, the Pinot Noir has characteristics of Pinot Noir that costs $8, most of which has Syrah blended in anyway—including 7% Syrah in the ‘08.  Does the Red Bicyclette taste like an ethereal, light, delicate mystery that has provided orgasmic revelation – no, but then what do you expect when you buy a nationally distributed Pinot Noir at $8?

You expect exactly what you get – something that tastes like wine and is inoffensive. To me, the following is manifest truth related to Gallo:

Because no harm to the public is involved, Gallo is required to do exactly what they have to by virtue of the law – which they’ve done by removing the 2006’s from the market and cooperating with the appropriate authorities.

For $8 bucks, I wouldn’t be embarrassed to serve Red Bicyclette wine at a party

The fact that no consumer complained about a supposed lack of Pinot Noir-ishness says more about consumers of $8 wine then it does Gallo’s business practices

The only thing I require of a Pinot Noir in this price range is …



Posted in, Vin de Napkin. Permalink | Comments (7) |


On 03/28, Benito wrote:

For some people, Yellow Tail will be the first wine they drink that isn’t a White Zinfandel.  For some of the same demographic, Red Bicyclette will be the first French wine they drink.  Every nation with a long, established wine culture (not the US) has a place for inexpensive, uncomplicated table wines for daily consumption. 

Sure, wine writers don’t spend a lot of digital ink on them, and nobody’s going to fill up a cellar full of $5 wines, but sometimes they’re the right drink for the right occasion. 

Specifically regarding this Gallo/Pinot Noir issue…  Shouldn’t everyone be glad that the system is working?  Fraud was committed against Gallo by outside vendors, it was discovered, the wheels of justice and consumer information are moving smoothly, etc.  It’s not a decades-long scandal of deceit and profiteering by Gallo.

On 03/28, Lewis Perdue wrote:

Well written piece and enjoyable.

However, unless I have left out a fact or gotten some/some incorrect, it seems inappropriate to tag this article as:“Don’t let the facts get in the way of a good story.”

And there is more to come.

On 02/28, CDV Defense Attorney wrote:

Haha nice graphic presentation…

On 03/02, club asteria wrote:

There’s a lot of humors on this article.. :D

On 05/17, wigs wrote:

I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the good work.seo companyremely fast

On 11/02, MarcoPay wrote:

I guess I am not the only one having all the leisure here! Keep up the good work.seo companyremely fast

On 11/14, free japanese po wrote:

The crux of your writing while sounding agreeable initially, did not sit well with me after some time. Somewhere within the paragraphs you managed to make me a believer but only for a while. I still have a problem with your leaps in assumptions and you would do well to fill in those gaps. If you can accomplish that, I would certainly be impressed.


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