March 18 2008
Have you seen the new Dunkin Donuts commercial? It is something of a commentary, in my mind, on the opportunity that is slipping through domestic winery fingertips.
It is embedded below and lampoons the retail coffee culture of mangled half-English words—calling it “Fratalian,” for example. It is a small slice of advertising genius—equal parts funny and memorable and a reminder that says sometimes staying with the tried, true and comfortable is a good thing.
This advertising stuck with me for a couple of reasons. Millenials aside, who drink internationally with a view of the global village, some of the dynamics of the U.S. wine industry COULD help engender the same kind of love and attraction for California, Oregon and Washington wines, the tried, true and comfortable, particularly as consumption increases at an incredible pace. Consumption of domestic wines could increase were it not for a small problem.
Prices.
California and West Coast wineries are going to price themselves out of 95% of the market. Meanwhile, imports, with incredible quality at price, seem to be all too willing to occupy the abandoned areas of the wine market.
I was in Chicago yesterday and stopped in at Binny’s to do some browsing. There on the shelf the news of many domestic wineries going upstream in price was never more evident. The $11 to $15 “super-Premium” price segment has virtually disappeared.
Vanished. Disappeared. A David Copperfield-like trick for our times. Alternatively, perhaps cynically, it is more like D.B. Cooper—a disappearing act while making off with the money.
It was not so long ago that you could find a decent bottle of wine in the “super-premium” category. However, with more wineries going into the ultra-premium category, a notch below the $25 + luxury category, there is a gap big enough to drive a truck through.
It would seem that it might be manifest destiny for a lot of people to trade down instead of trading up. Personally, I am more inclined to take a risk on a cheaper bottle than a more expensive bottle. At the very least, in these economic times, I am not likely to deviate from my buying patterns and move up market, save for the occasional bottle.
Lest you think I am doing too small of a sample, I would point you to the current issue of Wine Spectator—the one that says, “California Values. Best wines to drink now from $8 to $50.”
I do not mean to burst anybody’s bubble here, but a $50 bottle of wine is not exactly a value in my book. This is not a knock on Wine Spectator either, because I am not shooting the messenger, but having 58 out of 189 value wines, or approximately 31% of wines priced at $15 or under is not my definition of value. The balance of the wines, generally, is in the $16 to $35 price range—the ultra-premium and luxury market. Since when did “value” become synonymous with “ultra-premium” and “luxury?”
It is too bad about the disappearing price segment. As entry consumers continue to move through the price spectrums as they become more attuned to wine, they are going to move into the $11 + category pretty shortly, if they are not already there, and see a gigantic huge domestic hole. It may just be that Malbec outpaces Merlot. Perhaps wine lovers won’t be learning more “Fratalian,” but definitely “Argintenglish” or “Chileanglish.”
Posted in, Wine: A Business Doing Pleasure. Permalink | Comments (10) |
Just for the heck of it, here are wines available nationwide that retail from $11-15 (and sometimes a bit less).....there’s at least a couple here…. 
RED TRUCK PINOT NOIR
RED TRUCK CABERNET SAUVIGNON
RED TRUCK MERLOT
RED TRUCK ZINFANDEL
WHITE TRUCK CHARDONNAY
WHITE TRUCK PINOT GRIS/PINOT GRIGIO
MCDOWELL GRENACHE ROSE
WILLIAM ROAN SYRAH/SHIRAZ
WILLIAM ROAN VIOGNIER
ADLER FELS GEWURZTRAMINER
TEMPTATION ZIN ZINFANDEL
AMADOR FOOTHILL SYRAH/SHIRAZ
AMADOR FOOTHILL ZINFANDEL
AMADOR FOOTHILL SAUVIGNON BLANC/FUME BLANC
AMIGOS GENERIC TABLE WINES
PRAXIS MERLOT
PRAXIS SAUVIGNON BLANC/FUME BLANC
PRAXIS VIOGNIER
ARCADIAN SYRAH/SHIRAZ
MUIRWOOD CHARDONNAY
MUIRWOOD MERLOT
MUIRWOOD SYRAH/SHIRAZ
MUIRWOOD CABERNET SAUVIGNON
MUIRWOOD PINOT NOIR
STEEL CREEK PINOT NOIR
CROZE ROSE OF CABERNET SAUVIGNON
ANDRETTI CABERNET SAUVIGNON
ANDRETTI MERLOT
ANDRETTI ZINFANDEL
ANDRETTI CHARDONNAY
ANDRETTI SAUVIGNON BLANC/FUME BLANC
BALLENTINE CHENIN BLANC
GIRASOLE PINOT NOIR
BARREL 27 WHITE BLENDS & PROPRIETARY
CLOS DU BOIS SYRAH/SHIRAZ
CLOS DU BOIS RIESLING
CLOS DU BOIS ZINFANDEL
CLOS DU BOIS SAUVIGNON BLANC/FUME BLANC
CLOS DU BOIS CHARDONNAY
CLOS DU BOIS PINOT GRIS/PINOT GRIGIO
CLOS DU BOIS ROSE BLENDS & PROPRIETARY
CLOS DU BOIS PINOT GRIS/PINOT GRIGIO
CLOS DU BOIS CHARDONNAY
GEYSER PEAK CHARDONNAY
GEYSER PEAK SAUVIGNON BLANC/FUME BLANC
GEYSER PEAK SAUVIGNON BLANC/FUME BLANC
BECKMAN SAUVIGNON BLANC/FUME BLANC
BECKMEN SAUVIGNON BLANC/FUME BLANC
BELLE VALLEE RED BLENDS & PROPRIETARY
BENSON FERRY PINOT GRIS/PINOT GRIGIO
BENSON FERRY SYRAH/SHIRAZ
BENSON FERRY CHARDONNAY
BENSON FERRY ZINFANDEL
BENTON-LANE PINOT GRIS/PINOT GRIGIO
BERNARDUS SAUVIGNON BLANC/FUME BLANC
ANABELLA MERLOT
ANABELLA CABERNET SAUVIGNON
MICHAEL POZZAN CABERNET SAUVIGNON
MICHAEL POZZAN CABERNET SAUVIGNON
LILY ROSE BLENDS & PROPRIETARY
MAGNET SAUVIGNON BLANC/FUME BLANC
SOLEX CHARDONNAY
BOGLE CABERNET SAUVIGNON
BOGLE PETITE SIRAH
BOGLE ZINFANDEL
BOGLE PINOT NOIR
DE LOACH SAUVIGNON BLANC/FUME BLANC
DE LOACH PINOT NOIR
DE LOACH CHARDONNAY
LYETH MERITAGE RED
SONOMA CUVEE SYRAH/SHIRAZ
SONOMA RIVER CHARDONNAY
BONNY DOON ROSE BLENDS & PROPRIETARY
CA’ DEL SOLO SANGIOVESE
CA’ DEL SOLO MUSCAT BLANC
PACIFIC RIM CHENIN BLANC
PACIFIC RIM RIESLING
PACIFIC RIM RIESLING
BUCHLI STATION CHARDONNAY
CARNEROS CREEK PINOT NOIR
WILDHURST MERLOT
WILDHURST CABERNET SAUVIGNON
WILDHURST CHARDONNAY
WILDHURST SAUVIGNON BLANC/FUME BLANC
BRIDGEVIEW SYRAH/SHIRAZ
COASTAL VINES CHARMAT SPARKLING
CONGRESS SPRINGS CHARDONNAY
CONGRESS SPRINGS PINOT NOIR
FAT CAT PINOT NOIR
FOREST GLEN CABERNET SAUVIGNON
FOREST GLEN MERLOT
FOREST GLEN CHARDONNAY
FOREST GLEN WHITE ZINFANDEL
FORESTVILLE PINOT NOIR
FORESTVILLE CHARDONNAY
NAPA CREEK SAUVIGNON BLANC/FUME BLANC
PACIFIC OASIS CHARDONNAY
PACIFIC OASIS SAUVIGNON BLANC/FUME BLANC
QUAIL CREEK CHARDONNAY
QUAIL CREEK PINOT NOIR
QUAIL CREEK MERLOT
QUAIL CREEK SYRAH/SHIRAZ
QUAIL RIDGE CHARDONNAY
QUAIL RIDGE MERLOT
BROPHY CLARK SAUVIGNON BLANC/FUME BLANC
BONTERRA ZINFANDEL
BONTERRA CHARDONNAY
BONTERRA CABERNET SAUVIGNON
BONTERRA MERLOT
BONTERRA SAUVIGNON BLANC/FUME BLANC
FETZER RIESLING
FETZER CABERNET SAUVIGNON
FETZER MERLOT
FETZER CHARDONNAY
FETZER GEWURZTRAMINER
FIVE RIVERS PINOT NOIR
JEKEL CABERNET SAUVIGNON
JEKEL MERLOT
JEKEL CHARDONNAY
JEKEL RIESLING
JEKEL GEWURZTRAMINER
BUEHLER CHARDONNAY
BUTTONWOOD MERLOT
HOOK & LADDER WHITE BLENDS & PROPRIETARY
HOOK & LADDER GEWURZTRAMINER
C.G. DI AIRE ROSE BLENDS & PROPRIETARY
CALIFORNIA CELLARS MALBEC
CALIFORNIA CELLARS VIOGNIER
CAPARONE MERLOT
CAPARONE OTHER VARIETAL RED
CAPARONE ZINFANDEL
CAPARONE NEBBIOLO
CAPARONE SANGIOVESE
CAPARONE CABERNET SAUVIGNON
FLEUR DE CALIFORNIA CHARDONNAY
FLEUR DE CALIFORNIA PETITE SIRAH
FLEUR DE CALIFORNIA PINOT NOIR
FLEUR DE CALIFORNIA PINOT NOIR BLANC
MAHONEY VINEYARDS OTHER VARIETAL WHITE
CASTORO CELLARS MERLOT
CASTORO CELLARS CHARDONNAY
CASTORO CELLARS CABERNET SAUVIGNON
CASTORO CELLARS ZINFANDEL
REDTREE CHARDONNAY
REDTREE CABERNET SAUVIGNON
REDTREE PETITE SIRAH
REDTREE PINOT GRIS/PINOT GRIGIO
THIRTY NINE DEGREES SAUVIGNON BLANC/FUME BLANC
CENTURY OAK CABERNET SAUVIGNON
CENTURY OAK ZINFANDEL
OLD DUFFER RED BLENDS & PROPRIETARY
IRIS HILL PINOT GRIS/PINOT GRIGIO
CHANGALA CABERNET SAUVIGNON
CHANGALA VIOGNIER
CHANGALA ZINFANDEL
CHAPPELLET CHENIN BLANC
SYRAGE RED BLENDS & PROPRIETARY
BADGER MOUNTAIN CABERNET SAUVIGNON
BADGER MOUNTAIN MERLOT
POWERS CABERNET SAUVIGNON
CHATEAU JULIEN CHARDONNAY
CHATEAU JULIEN CABERNET SAUVIGNON
CHATEAU JULIEN MERLOT
CHATEAU JULIEN GEWURZTRAMINER
CHATEAU JULIEN PINOT GRIS/PINOT GRIGIO
CHATOM RED BLENDS & PROPRIETARY
CHATOM ZINFANDEL
CHATOM SANGIOVESE
CHATOM SYRAH/SHIRAZ
CHATOM CHARDONNAY
CHATOM SAUVIGNON BLANC/FUME BLANC
CLAAR CELLARS SANGIOVESE
CLAAR CELLARS LATE HARVEST & DESSERT
CLENDENEN FAMILY VYD BARBERA
VERDAD GRENACHE ROSE
CLINE MOURVEDRE
CLINE RED BLENDS & PROPRIETARY
CLINE SYRAH/SHIRAZ
CLINE ZINFANDEL
CLINE OTHER VARIETAL WHITE
CLINE ROSE BLENDS & PROPRIETARY
CLINE OTHER VARIETAL RED
CLINE SYRAH/SHIRAZ
CLINE PINOT GRIS/PINOT GRIGIO
JACUZZI FAMILY VYDS MERLOT
JACUZZI FAMILY VYDS CABERNET SAUVIGNON
JACUZZI FAMILY VYDS CHARDONNAY
CLOS LA CHANCE SYRAH/SHIRAZ
CLOS LA CHANCE MERLOT
CLOS LA CHANCE MERITAGE RED
CLOS LA CHANCE CHARDONNAY
CLOS LA CHANCE SAUVIGNON BLANC/FUME BLANC
CLOS LA CHANCE CABERNET SAUVIGNON
HITCHCOCK CELLARS CHARDONNAY
BLACK BOX CHARDONNAY
BLACK BOX CABERNET SAUVIGNON
BLACK BOX MERLOT
BLACK BOX PINOT GRIS/PINOT GRIGIO
BLACKSTONE CABERNET SAUVIGNON
BLACKSTONE CABERNET SAUVIGNON
BLACKSTONE CABERNET SAUVIGNON
BLACKSTONE ZINFANDEL
BLACKSTONE MERLOT
BLACKSTONE MERLOT
BLACKSTONE MERLOT
BLACKSTONE CHARDONNAY
BLACKSTONE CHARDONNAY
BLACKSTONE CHARDONNAY
BLACKSTONE GEWURZTRAMINER
BLACKSTONE MERLOT
BLACKSTONE SYRAH/SHIRAZ
BLACKSTONE PINOT GRIS/PINOT GRIGIO
BLACKSTONE RIESLING
BLACKSTONE PINOT NOIR
BLACKSTONE SAUVIGNON BLANC/FUME BLANC
COLUMBIA CHARDONNAY
COLUMBIA RIESLING
COLUMBIA GEWURZTRAMINER
COLUMBIA PINOT GRIS/PINOT GRIGIO
COVEY RUN SYRAH/SHIRAZ
COVEY RUN CABERNET SAUVIGNON
COVEY RUN MERLOT
COVEY RUN CHARDONNAY
ESTANCIA ZINFANDEL
ESTANCIA CHARDONNAY
ESTANCIA PINOT GRIS/PINOT GRIGIO
ESTANCIA SAUVIGNON BLANC/FUME BLANC
EXP SYRAH/SHIRAZ
EXP VIOGNIER
GREAT WESTERN CHARMAT SPARKLING WINES 48/C
HAYMAN & HILL ZINFANDEL
HAYMAN & HILL MERITAGE RED
HAYMAN & HILL CABERNET SAUVIGNON
HAYMAN & HILL MERLOT
HAYMAN & HILL CHARDONNAY
HAYMAN & HILL WHITE BLENDS & PROPRIETARY
HAYMAN & HILL RIESLING
RAVENSWOOD CHARDONNAY
RAVENSWOOD CABERNET SAUVIGNON
RAVENSWOOD ZINFANDEL
RAVENSWOOD MERLOT
ROBERT MONDAVI CHARDONNAY
ROBERT MONDAVI CABERNET SAUVIGNON
ROBERT MONDAVI MERLOT
SIMI ROSE BLENDS & PROPRIETARY
SIMI SAUVIGNON BLANC/FUME BLANC
THE HOGUE CELLARS SYRAH/SHIRAZ
THE HOGUE CELLARS RED BLENDS & PROPRIETARY
THE HOGUE CELLARS CABERNET SAUVIGNON
THE HOGUE CELLARS SAUVIGNON BLANC/FUME BLANC
THE HOGUE CELLARS PINOT GRIS/PINOT GRIGIO
THE HOGUE CELLARS LATE HARVEST & DESSERT WINES
THE HOGUE CELLARS MERLOT
THE HOGUE CELLARS CHENIN BLANC
THE HOGUE CELLARS RIESLING
THE HOGUE CELLARS GEWURZTRAMINER
THE HOGUE CELLARS CHARDONNAY
WOODBRIDGE BY R M PORT
COOPER HILL PINOT GRIS/PINOT GRIGIO
COOPER MOUNTAIN CHARDONNAY
SAWBUCK CABERNET SAUVIGNON
SAWBUCK MALBEC
SAWBUCK CHARDONNAY
STONY RIDGE RED BLENDS & PROPRIETARY
STONY RIDGE CABERNET SAUVIGNON
STONY RIDGE MERLOT
STONY RIDGE WHITE BLENDS & PROPRIETARY
STONY RIDGE CHARDONNAY
STONY RIDGE SPECIALTY SPARKLING
ZACA MESA ROSE BLENDS & PROPRIETARY
DANCING COYOTE CHENIN BLANC
DANCING COYOTE PETITE SIRAH
DAVIS BYNUM SAUVIGNON BLANC/FUME BLANC
DAVIS BYNUM ROSE BLENDS & PROPRIETARY
“337” CABERNET SAUVIGNON
CLAY STATION PINOT GRIS/PINOT GRIGIO
CLAY STATION VIOGNIER
GNARLY HEAD MERLOT
GNARLY HEAD CHARDONNAY
IRONY CHARDONNAY
JOE BLOW GENERIC TABLE WINES
LOREDONA PINOT GRIS/PINOT GRIGIO
LOREDONA RIESLING
UNISON WHITE BLENDS & PROPRIETARY
A BY ACACIA CHARDONNAY
A BY ACACIA CHARDONNAY
BEAULIEU VINEYARD ZINFANDEL
BEAULIEU VINEYARD SYRAH/SHIRAZ
BEAULIEU VINEYARD SAUVIGNON BLANC/FUME BLANC
BEAULIEU-SIGNET CABERNET SAUVIGNON
BEAULIEU-SIGNET MERLOT
BEAULIEU-SIGNET CHARDONNAY
BV COASTAL ESTATES CHARDONNAY
BV COASTAL ESTATES CHARDONNAY
BV COASTAL ESTATES ZINFANDEL
BV COASTAL ESTATES CABERNET SAUVIGNON
BV COASTAL ESTATES CABERNET SAUVIGNON
BV COASTAL ESTATES MERLOT
BV COASTAL ESTATES SYRAH/SHIRAZ
BV COASTAL ESTATES PINOT NOIR
BV COASTAL ESTATES PINOT GRIS/PINOT GRIGIO
BV COASTAL ESTATES RIESLING
CANOE RIDGE GEWURZTRAMINER
CHALONE CABERNET SAUVIGNON
DYNAMITE SAUVIGNON BLANC/FUME BLANC
ECHELON PINOT GRIS/PINOT GRIGIO
EDNA VALLEY SAUVIGNON BLANC/FUME BLANC
MOON MOUNTAIN CHARDONNAY
MOON MOUNTAIN SAUVIGNON BLANC/FUME BLANC
SAGELANDS ROSE BLENDS & PROPRIETARY
SAGELANDS PINOT GRIS/PINOT GRIGIO
SOLARIS PINOT NOIR
STERLING PINOT GRIS/PINOT GRIGIO
STERLING CHARDONNAY
STERLING SYRAH/SHIRAZ
VINAVERA PINOT GRIS/PINOT GRIGIO
VINAVERA SAUVIGNON BLANC/FUME BLANC
VINAVERA CHARDONNAY
VINAVERA ROSE BLENDS & PROPRIETARY
EASTON ZINFANDEL
TERRE ROUGE RED BLENDS & PROPRIETARY
TERRE ROUGE ROSE BLENDS & PROPRIETARY
STG CABERNET SAUVIGNON
STG ZINFANDEL
STG MERLOT
STG CHARDONNAY
STG PINOT NOIR
AQUINAS CABERNET SAUVIGNON
AQUINAS PETITE SIRAH
AQUINAS MERLOT
AQUINAS CHARDONNAY
AQUINAS PINOT NOIR
SKN ZINFANDEL
SKN CABERNET SAUVIGNON
SKN CABERNET SAUVIGNON
SKN MERLOT
SKN SAUVIGNON BLANC/FUME BLANC
SKN CHARDONNAY
SKN CHARDONNAY
CHUMEIA VINEYARDS CABERNET SAUVIGNON
CHUMEIA VINEYARDS MERLOT
CHUMEIA VINEYARDS CHARDONNAY
DRY CREEK CHENIN BLANC
EBERLE CABERNET SAUVIGNON
EBERLE MUSCAT BLANC
EBERLE CHARDONNAY
EDMUNDS ST. JOHN SYRAH/SHIRAZ
EDMUNDS ST. JOHN PINOT GRIS/PINOT GRIGIO
ELYSE ROSE BLENDS & PROPRIETARY
FENESTRA RIESLING
FENESTRA SEMILLON
FENESTRA SAUVIGNON BLANC/FUME BLANC
FENESTRA OTHER VARIETAL WHITE
FICKLIN PORT
TAMARACK CELLARS CHARDONNAY
CAYALLA RED BLENDS & PROPRIETARY
FIRESTEED PINOT GRIS/PINOT GRIGIO
FIRESTEED PINOT NOIR
CURTIS RED BLENDS & PROPRIETARY
CURTIS WHITE BLENDS & PROPRIETARY
FIRESTONE CHARDONNAY
FIRESTONE GEWURZTRAMINER
FIRESTONE SAUVIGNON BLANC/FUME BLANC
JARHEAD RED RED BLENDS & PROPRIETARY
HANGTIME CHARDONNAY
HANGTIME PINOT NOIR
I’M CHARDONNAY
I’M ROSE OF CABERNET SAUVIGNON
SPELLBOUND CABERNET SAUVIGNON
SPELLBOUND CHARDONNAY
SPELLBOUND PETITE SIRAH
PARAISO RIESLING
FORCHINI RED BLENDS & PROPRIETARY
FORIS RED BLENDS & PROPRIETARY
FORIS MERLOT
FORIS WHITE BLENDS & PROPRIETARY
FORIS OTHER VARIETAL RED
FORIS GEWURZTRAMINER
FORIS PINOT GRIS/PINOT GRIGIO
FORIS PINOT BLANC
BAYLISS & FORTUNE CHARDONNAY
BAYLISS & FORTUNE CABERNET SAUVIGNON
BAYLISS & FORTUNE ZINFANDEL
BAYLISS & FORTUNE MERLOT
BERINGER ZINFANDEL
BERINGER ZINFANDEL
BERINGER SAUVIGNON BLANC/FUME BLANC
BERINGER III CENTURY CABERNET FRANC
BERINGER III CENTURY CABERNET SAUVIGNON
BERINGER III CENTURY MERLOT
BERINGER III CENTURY SYRAH/SHIRAZ
BERINGER III CENTURY CHARDONNAY
BERINGER III CENTURY PINOT NOIR
BERINGER III CENTURY SAUVIGNON BLANC/FUME BLANC
BRGR FOUNDERS ESTATE MERLOT
BRGR FOUNDERS ESTATE MERLOT
BRGR FOUNDERS ESTATE SYRAH/SHIRAZ
BRGR FOUNDERS ESTATE CHARDONNAY
BRGR FOUNDERS ESTATE CHARDONNAY
BRGR FOUNDERS ESTATE CABERNET SAUVIGNON
BRGR FOUNDERS ESTATE CABERNET SAUVIGNON
BRGR FOUNDERS ESTATE PINOT GRIS/PINOT GRIGIO
BRGR FOUNDERS ESTATE SAUVIGNON BLANC/FUME BLANC
BRGR FOUNDERS ESTATE BULK IMPORTS BOTTLED IN CA
BRGR FOUNDERS ESTATE CHARDONNAY
BRGR FOUNDERS ESTATE CABERNET SAUVIGNON
BRGR FOUNDERS ESTATE MERLOT
CELLAR NO. 8 MERLOT
CELLAR NO. 8 RED BLENDS & PROPRIETARY
CHATEAU ST. JEAN SAUVIGNON BLANC/FUME BLANC
CHATEAU ST. JEAN RIESLING
CHATEAU ST. JEAN CHARDONNAY
CHATEAU ST. JEAN GEWURZTRAMINER
CHATEAU ST. JEAN CHARDONNAY
GREG NORMAN OF CA. CHARDONNAY
MERIDIAN MERLOT
MERIDIAN PINOT NOIR
MERIDIAN PINOT NOIR
MERIDIAN RED BLENDS & PROPRIETARY
MERIDIAN PINOT NOIR
SOUVERAIN SAUVIGNON BLANC/FUME BLANC
ST. CLEMENT SAUVIGNON BLANC/FUME BLANC
TALOMAS RED BLENDS & PROPRIETARY
TALOMAS SYRAH/SHIRAZ
TALOMAS CHARDONNAY
FC PRESENTS RED BLENDS & PROPRIETARY
FC PRESENTS SYRAH/SHIRAZ
FC PRESENTS PINOT GRIS/PINOT GRIGIO
FRANCIS COPPOLA CHARDONNAY
FRANCIS COPPOLA SAUVIGNON BLANC/FUME BLANC
SOFIA CHARMAT SPARKLING
FREY CABERNET SAUVIGNON
FREY SANGIOVESE
FREY SAUVIGNON BLANC/FUME BLANC
FREY CHARDONNAY
FREY ZINFANDEL
FREY PETITE SIRAH
FREY CHARDONNAY
FREY CABERNET SAUVIGNON
FREY PINOT NOIR
FREY ZINFANDEL
FREY PETITE SIRAH
FREY SYRAH/SHIRAZ
FRITZ SAUVIGNON BLANC/FUME BLANC
FRITZ ROSE BLENDS & PROPRIETARY
FROG’S LEAP ROSE BLENDS & PROPRIETARY
DANCING BEAR CELLARS SAUVIGNON BLANC/FUME BLANC
BAREFOOT RESERVE CHARDONNAY
BAREFOOT RESERVE PINOT NOIR
BAREFOOT RESERVE SAUVIGNON BLANC/FUME BLANC
BRIDLEWOOD SYRAH/SHIRAZ
GALLO FAMILY SONOMA ZINFANDEL
GALLO FAMILY SONOMA MERLOT
GALLO FAMILY SONOMA CABERNET SAUVIGNON
GALLO FAMILY SONOMA SYRAH/SHIRAZ
GALLO FAMILY SONOMA PINOT GRIS/PINOT GRIGIO
GALLO FAMILY SONOMA CHARDONNAY
GALLO FAMILY SONOMA ZINFANDEL
GALLO FAMILY SONOMA SANGIOVESE
GALLO-ANAPAMU SYRAH/SHIRAZ
GALLO-ANAPAMU CHARDONNAY
GALLO-ANAPAMU PINOT NOIR
GALLO-FREI BROS. CHARDONNAY
LOUIS M. MARTINI CABERNET SAUVIGNON
LOUIS M. MARTINI VYD GEWURZTRAMINER
LOUIS M. MARTINI VYD OTHER VARIETAL WHITE
NAPA VALLEY VYDS MERLOT
NAPA VALLEY VYDS CHARDONNAY
RANCHO ZABACO ZINFANDEL
RANCHO ZABACO SELECT ZINFANDEL
GARGIULO ROSE BLENDS & PROPRIETARY
BRUCHER CHARDONNAY
CARTLIDGE & BROWNE PINOT NOIR
GRIDLEY ROSE BLENDS & PROPRIETARY
CRUSH PAD RED RED BLENDS & PROPRIETARY
HAGAFEN RIESLING
HAGAFEN SAUVIGNON BLANC/FUME BLANC
THOMAS HALBY CABERNET SAUVIGNON
THOMAS HALBY MERLOT
THOMAS HALBY CHARDONNAY
THOMAS HALBY ZINFANDEL
STAFFORD HILL RIESLING
BELVEDERE CHARDONNAY
HANDLEY RED BLENDS & PROPRIETARY
HANDLEY WHITE BLENDS & PROPRIETARY
HANDLEY SAUVIGNON BLANC/FUME BLANC
HANDLEY SAUVIGNON BLANC/FUME BLANC
HANDLEY WHITE BLENDS & PROPRIETARY
KENWOOD CABERNET SAUVIGNON
KENWOOD MERLOT
KENWOOD SYRAH/SHIRAZ
KENWOOD CHARDONNAY
KENWOOD SAUVIGNON BLANC/FUME BLANC
KENWOOD GEWURZTRAMINER
KENWOOD ZINFANDEL
VALLEY OF THE MOON BARBERA
HENRY ESTATE CHARDONNAY
HENRY ESTATE PINOT GRIS/PINOT GRIGIO
HENRY ESTATE OTHER VARIETAL WHITE
CURIOUS BEAGLE CABERNET SAUVIGNON
HERON SYRAH/SHIRAZ
HERON CABERNET SAUVIGNON
HERON MERLOT
HERON PINOT NOIR
ARTEZIN ZINFANDEL
HESS APL SERIES CABERNET SAUVIGNON
HESS APL SERIES SYRAH/SHIRAZ
HESS APL SERIES SAUVIGNON BLANC/FUME BLANC
HESS ESTATE CHARDONNAY
HONIG SAUVIGNON BLANC/FUME BLANC
HUSCH CHARDONNAY
HUSCH CHENIN BLANC
HUSCH GEWURZTRAMINER
HUSCH SAUVIGNON BLANC/FUME BLANC
ROZA RIDGE SYRAH/SHIRAZ
ROZA RIDGE CABERNET SAUVIGNON
ROZA RIDGE MERLOT
ROZA RIDGE WHITE BLENDS & PROPRIETARY
IRON HORSE ROSE BLENDS & PROPRIETARY
IRON HORSE ROSE BLENDS & PROPRIETARY
J. LOHR ESTATES CHARDONNAY
J. LOHR ESTATES CHARDONNAY
J. LOHR ESTATES SYRAH/SHIRAZ
JERIKO PINOT NOIR BLANC
JOEL GOTT CHARDONNAY
JOEL GOTT SYRAH/SHIRAZ
JOSEPH PHELPS RED BLENDS & PROPRIETARY
JOSEPH PHELPS WHITE BLENDS & PROPRIETARY
AUTOMOTO CABERNET SAUVIGNON
AUTOMOTO CHARDONNAY
AUTOMOTO RIESLING
HORSE PLAY RED BLENDS & PROPRIETARY
SILVER PALM CABERNET SAUVIGNON
KENDALL-JACKSON SAUVIGNON BLANC/FUME BLANC
KENDALL-JACKSON RIESLING
KENDALL-JACKSON GEWURZTRAMINER
KENDALL-JACKSON MUSCAT BLANC
KENDALL-JACKSON CHARDONNAY
MURPHY-GOODE MERLOT
MURPHY-GOODE SAUVIGNON BLANC/FUME BLANC
PEPI CABERNET SAUVIGNON
PEPI MERLOT
PEPI SANGIOVESE
PEPI CHARDONNAY
PEPI PINOT GRIS/PINOT GRIGIO
PEPI SAUVIGNON BLANC/FUME BLANC
PEPI SYRAH/SHIRAZ
RAMSAY CABERNET SAUVIGNON
RAMSAY MERLOT
LADY IN RED RED BLENDS & PROPRIETARY
PURE PLATINUM WHITE BLENDS & PROPRIETARY
NEXT RIESLING
NEXT RIESLING
KLASSEN MERLOT
RODNEY STRONG ZINFANDEL
RODNEY STRONG SAUVIGNON BLANC/FUME BLANC
RODNEY STRONG CHARDONNAY
SONOMA VINEYARDS MERLOT
SONOMA VINEYARDS CHARDONNAY
BENZIGER SYRAH/SHIRAZ
BENZIGER SAUVIGNON BLANC/FUME BLANC
BENZIGER CHARDONNAY
BENZIGER CHARDONNAY
ST. FRANCIS RED BLENDS & PROPRIETARY
ST. FRANCIS CHARDONNAY
ST. FRANCIS ROSE BLENDS & PROPRIETARY
LA BETE OTHER VARIETAL WHITE
AVILA CABERNET SAUVIGNON
AVILA SYRAH/SHIRAZ
AVILA CHARDONNAY
BARNWOOD OTHER VARIETAL RED
PEIRANO ESTATE BARBERA
PEIRANO ESTATE WHITE BLENDS & PROPRIETARY
PEIRANO ESTATE CHARDONNAY
PEIRANO ESTATE CABERNET SAUVIGNON
PEIRANO ESTATE PETITE SIRAH
PEIRANO ESTATE RED BLENDS & PROPRIETARY
PEIRANO ESTATE VIOGNIER
PEIRANO ESTATE MUSCAT BLANC
PEIRANO ESTATE MALBEC
PEIRANO ESTATE MERLOT
PEIRANO ESTATE OTHER VARIETAL RED
PEIRANO ESTATE RED BLENDS & PROPRIETARY
LANGE TWINS CHARDONNAY
LANGE TWINS MERLOT
LANGE TWINS CABERNET SAUVIGNON
LANGE TWINS SAUVIGNON BLANC/FUME BLANC
GUENOC MERLOT
GUENOC CHARDONNAY
GUENOC CABERNET SAUVIGNON
GUENOC PETITE SIRAH
GUENOC RED BLENDS & PROPRIETARY
GUENOC PINOT GRIS/PINOT GRIGIO
GUENOC CHARDONNAY
GUENOC CABERNET SAUVIGNON
GUENOC SAUVIGNON BLANC/FUME BLANC
GUENOC SAUVIGNON BLANC/FUME BLANC
LAZY RIVER PINOT GRIS/PINOT GRIGIO
DESOLATION FLATS RED BLENDS & PROPRIETARY
LOCKWOOD SYRAH/SHIRAZ
LOCKWOOD CHARDONNAY
ARNOLD PALMER CABERNET SAUVIGNON
ARNOLD PALMER CHARDONNAY
MACROSTIE MERLOT
MACROSTIE CHARDONNAY
SADDLEROCK CHARDONNAY
SADDLEROCK CABERNET SAUVIGNON
SADDLEROCK MERLOT
MARIETTA RED BLENDS & PROPRIETARY
ANGELINE SYRAH/SHIRAZ
ANGELINE CHARDONNAY
ANGELINE CABERNET SAUVIGNON
ANGELINE MERLOT
ANGELINE GEWURZTRAMINER
ANGELINE PINOT NOIR
ANGELINE SAUVIGNON BLANC/FUME BLANC
COURTNEY BENHAM SAUVIGNON BLANC/FUME BLANC
MARTIN & WEYRICH NEBBIOLO
MARTIN & WEYRICH SANGIOVESE
MARTIN & WEYRICH RED BLENDS & PROPRIETARY
MARTIN & WEYRICH APERITIF & SPECIALTY
MARTIN & WEYRICH APERITIF & SPECIALTY
MARTIN & WEYRICH PINOT GRIS/PINOT GRIGIO
MARTIN & WEYRICH CHARDONNAY
MARTIN WEYRICH ZINFANDEL
MAURITSON SAUVIGNON BLANC/FUME BLANC
MEEKER PETITE SIRAH
MEEKER ZINFANDEL
MEEKER CABERNET SAUVIGNON
MEEKER MERLOT
MEEKER ROSE BLENDS & PROPRIETARY
ABUNDANCE RED BLENDS & PROPRIETARY
ABUNDANCE CHARDONNAY
ABUNDANCE MERLOT
ABUNDANCE SYRAH/SHIRAZ
ABUNDANCE WHITE BLENDS & PROPRIETARY
BIG YELLOW CABERNET SAUVIGNON
DIVAS CHARDONNAY
HIDDEN CELLARS ZINFANDEL
HIDDEN CELLARS SAUVIGNON BLANC/FUME BLANC
MIKE DITKA MERLOT
MIKE DITKA PINOT GRIS/PINOT GRIGIO
PARDUCCI MUSCAT BLANC
PARDUCCI ZINFANDEL
PARDUCCI PINOT NOIR
PARDUCCI CHARDONNAY
PARDUCCI WHITE BLENDS & PROPRIETARY
PARDUCCI CHARDONNAY
PARDUCCI SAUVIGNON BLANC/FUME BLANC
PAUL DOLAN VINEYARDS CABERNET SAUVIGNON
PAUL DOLAN VINEYARDS ZINFANDEL
PAUL DOLAN VINEYARDS CHARDONNAY
PAUL DOLAN VINEYARDS SAUVIGNON BLANC/FUME BLANC
SKETCHBOOK PINOT NOIR
TUSK’N RED RED BLENDS & PROPRIETARY
ZIG ZAG ZIN ZINFANDEL
ZINGARO ZINFANDEL
MIDNIGHT CELLARS MERLOT
MIDNIGHT CELLARS SYRAH/SHIRAZ
MIDNIGHT CELLARS CHARDONNAY
MIETZ CELLARS SANGIOVESE
MILL CREEK CHARDONNAY
MILL CREEK GEWURZTRAMINER
MILL CREEK SAUVIGNON BLANC/FUME BLANC
BIANCHI MERLOT
BIANCHI PINOT GRIS/PINOT GRIGIO
BIANCHI SAUVIGNON BLANC/FUME BLANC
BIANCHI CHARDONNAY
MADONNA ESTATE CHARDONNAY
MADONNA ESTATE PINOT GRIS/PINOT GRIGIO
POPPY CHARDONNAY
POPPY PINOT NOIR
LEE FAMILY FARM ROSE BLENDS & PROPRIETARY
LEE FAMILY FARM OTHER VARIETAL WHITE
MORGAN PINOT GRIS/PINOT GRIGIO
MORGAN SAUVIGNON BLANC/FUME BLANC
MOUNTAIN VIEW PINOT NOIR
RIVERVIEW PINOT NOIR
TAMAS ESTATES SANGIOVESE
TAMAS ESTATES BARBERA
WENTE SYRAH/SHIRAZ
WENTE CHARDONNAY
WENTE MERLOT
WENTE SAUVIGNON BLANC/FUME BLANC
WENTE CABERNET SAUVIGNON
WENTE RIESLING
3 GIRLS CABERNET SAUVIGNON
OVZ ZINFANDEL
OPOLO VINEYARDS MUSCAT BLANC
FITCH MOUNTAIN CELLARS CABERNET SAUVIGNON
OREANA PINOT NOIR
JOSEPH CARR SAUVIGNON BLANC/FUME BLANC
TANGENT PINOT GRIS/PINOT GRIGIO
TANGENT SAUVIGNON BLANC/FUME BLANC
TANGENT OTHER VARIETAL WHITE
TANGENT PINOT BLANC
EPIPHANY GRENACHE ROSE
FESS PARKER RIESLING
FORTRESS SAUVIGNON BLANC/FUME BLANC
PARKER STATION PINOT NOIR
PAVI OTHER VARIETAL RED
PAVI PINOT GRIS/PINOT GRIGIO
TUTU PINOT GRIS/PINOT GRIGIO
PAVILION CABERNET SAUVIGNON
PAVILION MERLOT
CIRQUE DU VIN RED BLENDS & PROPRIETARY
PEACHY CANYON ZINFANDEL
PEDRONCELLI SANGIOVESE
PEDRONCELLI ZINFANDEL
PEDRONCELLI CHARDONNAY
PEDRONCELLI CHARDONNAY
PEDRONCELLI CHARDONNAY
PELLEGRINI SAUVIGNON BLANC/FUME BLANC
PELLIGRINI CHARDONNAY
PETERSON RED BLENDS & PROPRIETARY
WINDMILL ESTATE SYRAH/SHIRAZ
WINDMILL ESTATE VIOGNIER
WINDMILL ESTATE CABERNET SAUVIGNON
WINDMILL ESTATE MERLOT
WINDMILL ESTATE CHARDONNAY
WINDMILL ESTATE ZINFANDEL
PIETRA SANTA MERLOT
PIETRA SANTA CHARDONNAY
PINE RIDGE CHENIN BLANC
WYATT CHARDONNAY
WYATT CABERNET SAUVIGNON
BOXCAR ROSE BLENDS & PROPRIETARY
FISH HOUSE CHARDONNAY
HOUSE WINE GENERIC TABLE WINES
PAVIN & RILEY CHARDONNAY
PAVIN & RILEY RIESLING
PAVIN & RILEY CABERNET SAUVIGNON
PAVIN & RILEY SYRAH/SHIRAZ
PAVIN & RILEY MERLOT
SOCKEYE MERLOT
SOCKEYE CHARDONNAY
SOCKEYE CABERNET SAUVIGNON
SOCKEYE PINOT GRIS/PINOT GRIGIO
STEAK HOUSE CABERNET SAUVIGNON
WATERBROOK RED BLENDS & PROPRIETARY
WATERBROOK CHARDONNAY
WATERBROOK SAUVIGNON BLANC/FUME BLANC
AVALON CABERNET SAUVIGNON
CAPOLAN MERLOT
MARK WEST CHARDONNAY
MARK WEST PINOT NOIR
FOUR VINES ZINFANDEL
FOUR VINES CHARDONNAY
RABBIT RIDGE SANGIOVESE
RABBIT RIDGE CHARDONNAY
RABBIT RIDGE RED BLENDS & PROPRIETARY
RANCHO SISQUOC RIESLING
“R” COLLECTION MERLOT
“R” COLLECTION CHARDONNAY
AMBERHILL CABERNET SAUVIGNON
AMBERHILL MERLOT
RAYMOND SAUVIGNON BLANC/FUME BLANC
BOXCAR ROSE BLENDS & PROPRIETARY
ATRIA CABERNET SAUVIGNON
ATRIA CHARDONNAY
RIVER ROAD VINEYARDS CABERNET SAUVIGNON
RIVER ROAD VINEYARDS MERLOT
RIVER ROAD VINEYARDS OTHER VARIETAL RED
RIVER ROAD VINEYARDS CHARDONNAY
ROBERT PECOTA SAUVIGNON BLANC/FUME BLANC
ROCKING HORSE ZINFANDEL
ROCKING HORSE MERLOT
CHATEAU LA PAWS WHITE BLENDS & PROPRIETARY
CHATEAU LA PAWS RED BLENDS & PROPRIETARY
ROSENBLUM SYRAH/SHIRAZ
ROSENBLUM ROSE BLENDS & PROPRIETARY
ROSENBLUM ZINFANDEL
ROSHAMBO CHARDONNAY
ROSHAMBO SAUVIGNON BLANC/FUME BLANC
RUTHERFORD RANCH CHARDONNAY
RUTHERFORD RANCH SAUVIGNON BLANC/FUME BLANC
FOPPIANO ZINFANDEL
FOPPIANO MERLOT
GORDON BROTHERS RED BLENDS & PROPRIETARY
GORDON BROTHERS CHARDONNAY
GORDON BROTHERS SAUVIGNON BLANC/FUME BLANC
QUADY APERITIF & SPECIALTY
WINDY RIDGE CABERNET SAUVIGNON
WINDY RIDGE MERLOT
WINDY RIDGE CHARDONNAY
MADDALENA CABERNET SAUVIGNON
MADDALENA CHARDONNAY
MADDALENA RIESLING
EOS CHARDONNAY
EOS SAUVIGNON BLANC/FUME BLANC
SEBASTIANI ZINFANDEL
SEBASTIANI CHARDONNAY
SEBASTIANI OTHER VARIETAL WHITE
SIERRA VISTA CABERNET SAUVIGNON
SIERRA VISTA ZINFANDEL
SIERRA VISTA SYRAH/SHIRAZ
SIERRA VISTA SAUVIGNON BLANC/FUME BLANC
SIERRA VISTA CHARDONNAY
GRACELAND CELLARS CABERNET SAUVIGNON
GRACELAND CELLARS CHARMAT SPARKLING
RED HORSE RANCH CABERNET SAUVIGNON
SKYLARK CHARDONNAY
SOLO ROSA ROSE BLENDS & PROPRIETARY
MUSE RED BLENDS & PROPRIETARY
MUSE WHITE BLENDS & PROPRIETARY
FIRE STATION RED SYRAH/SHIRAZ
CASTLE ROCK PINOT NOIR
CASTLE ROCK CHARDONNAY
CASTLE ROCK PINOT NOIR
BELL ROSE BLENDS & PROPRIETARY
BELL SAUVIGNON BLANC/FUME BLANC
BIG FIRE PINOT GRIS/PINOT GRIGIO
HAWK CREST CABERNET SAUVIGNON
HAWK CREST MERLOT
HAWK CREST CHARDONNAY
CH. STE. MICHELLE RED BLENDS & PROPRIETARY
CH. STE. MICHELLE CHARDONNAY
CH. STE. MICHELLE SAUVIGNON BLANC/FUME BLANC
CH. STE. MICHELLE PINOT GRIS/PINOT GRIGIO
COLUMBIA CREST SYRAH/SHIRAZ
COLUMBIA CREST CHARDONNAY
COLUMBIA CREST CABERNET SAUVIGNON
COLUMBIA CREST MERLOT
COLUMBIA CREST PINOT GRIS/PINOT GRIGIO
COLUMBIA CREST SAUVIGNON BLANC/FUME BLANC
COLUMBIA CREST RIESLING
DISTANT BAY PINOT NOIR
DOM. STE. MICHELLE METHODE CHAMPENOISE
DOM. STE.MICHELLE METHODE CHAMPENOISE
DOM. STE.MICHELLE METHODE CHAMPENOISE
DOM. STE.MICHELLE METHODE CHAMPENOISE
ERATH PINOT GRIS/PINOT GRIGIO
ERATH PINOT BLANC
SNOQUALMIE CABERNET SAUVIGNON
VILLA MT. EDEN ZINFANDEL
VILLA MT. EDEN ZINFANDEL
VILLA MT. EDEN ZINFANDEL
VILLA MT. EDEN CABERNET SAUVIGNON
VILLA MT. EDEN CABERNET SAUVIGNON
VILLA MT. EDEN CHARDONNAY
VILLA MT. EDEN CHARDONNAY
SHOOTING STAR ZINFANDEL
SHOOTING STAR MERLOT
SHOOTING STAR SYRAH/SHIRAZ
SHOOTING STAR OTHER VARIETAL RED
SHOOTING STAR BARBERA
SHOOTING STAR CHARDONNAY
SHOOTING STAR SAUVIGNON BLANC/FUME BLANC
SHOOTING STAR OTHER VARIETAL WHITE
ALLISON ROSE BLENDS & PROPRIETARY
ALLISON SAUVIGNON BLANC/FUME BLANC
FLYING CLOUD CABERNET SAUVIGNON
FLYING CLOUD PINOT GRIS/PINOT GRIGIO
FLYING CLOUD ROSE BLENDS & PROPRIETARY
BISHOPS PEAK CHARDONNAY
ALDERBROOK SAUVIGNON BLANC/FUME BLANC
BLACKEYE ZIN ZINFANDEL
MARKHAM ZINFANDEL
MARKHAM SAUVIGNON BLANC/FUME BLANC
SEVEN DAUGHTERS WHITE BLENDS & PROPRIETARY
TANGLEY OAKS MERLOT
TANGLEY OAKS CHARDONNAY
BRANDER SAUVIGNON BLANC/FUME BLANC
TOAD HOLLOW ZINFANDEL
TOAD HOLLOW CHARDONNAY
TOAD HOLLOW SAUVIGNON BLANC/FUME BLANC
TOAD HOLLOW RED BLENDS & PROPRIETARY
TOBIN JAMES RIESLING
TOBIN JAMES SAUVIGNON BLANC/FUME BLANC
TOBIN JAMES CHARDONNAY
CLAYHOUSE RED BLENDS & PROPRIETARY
CLAYHOUSE CABERNET SAUVIGNON
CLAYHOUSE SYRAH/SHIRAZ
CLAYHOUSE SAUVIGNON BLANC/FUME BLANC
SASQUATCH CHARDONNAY
SASQUATCH CABERNET SAUVIGNON
SASQUATCH MERLOT
LIBERTY SCHOOL CABERNET SAUVIGNON
LIBERTY SCHOOL SYRAH/SHIRAZ
LIBERTY SCHOOL CHARDONNAY
TRENTADUE CABERNET SAUVIGNON
TRENTADUE MERLOT
TRENTADUE RED BLENDS & PROPRIETARY
FOLIE A DEUX WHITE BLENDS & PROPRIETARY
FOLIE A DEUX RED BLENDS & PROPRIETARY
MONTEVINA ZINFANDEL
MONTEVINA SANGIOVESE
MONTEVINA ZINFANDEL
MONTEVINA SYRAH/SHIRAZ
MONTEVINA RED BLENDS & PROPRIETARY
MONTEVINA BARBERA
MONTEVINA ROSE BLENDS & PROPRIETARY
MONTEVINA WHITE BLENDS & PROPRIETARY
MONTEVINA PINOT GRIS/PINOT GRIGIO
THE SHOW CABERNET SAUVIGNON
TRINCHERO SAUVIGNON BLANC/FUME BLANC
TRINCHERO ZINFANDEL
TRINCHERO FAMILY MERLOT
TRINCHERO FAMILY MERLOT
TRINCHERO FAMILY CHARDONNAY
TRINCHERO FAMILY CHARDONNAY
TRINCHERO FAMILY CABERNET SAUVIGNON
TRINCHERO FAMILY PINOT NOIR
TRINCHERO FAMILY SYRAH/SHIRAZ
TRUE EARTH CHARDONNAY
TRUE EARTH RED BLENDS & PROPRIETARY
TRINITAS ZINFANDEL
TRINITAS RED BLENDS & PROPRIETARY
TUDOR ROSE BLENDS & PROPRIETARY
KINGS RIDGE RIESLING
KINGS RIDGE PINOT GRIS/PINOT GRIGIO
UNDERWOOD CELLARS PINOT NOIR
CUCINA VIANSA SANGIOVESE
CUCINA VIANSA CABERNET SAUVIGNON
CUCINA VIANSA MERLOT
CUCINA VIANSA PINOT GRIS/PINOT GRIGIO
CUCINA VIANSA CHARDONNAY
VICTOR HUGO RED BLENDS & PROPRIETARY
VINA ROBLES SYRAH/SHIRAZ
VINA ROBLES RED BLENDS & PROPRIETARY
VINA ROBLES RED BLENDS & PROPRIETARY
NOCETO ROSE BLENDS & PROPRIETARY
LONE ACRE CHARDONNAY
WALL CELLARS ZINFANDEL
WALL CELLARS CABERNET SAUVIGNON
VINUM CELLARS WHITE BLENDS & PROPRIETARY
SAINTSBURY PINOT NOIR BLANC
RENWOOD SYRAH/SHIRAZ
RENWOOD PINOT GRIS/PINOT GRIGIO
RENWOOD VIOGNIER
RENWOOD ZINFANDEL
RENWOOD BARBERA
RENWOOD ROSE BLENDS & PROPRIETARY
GLEN FIONA SYRAH/SHIRAZ
GLEN FIONA SYRAH/SHIRAZ
SILVER LAKE CABERNET SAUVIGNON
SILVER LAKE SAUVIGNON BLANC/FUME BLANC
SILVER LAKE SYRAH/SHIRAZ
SILVER LAKE RED BLENDS & PROPRIETARY
SILVER LAKE CHARDONNAY
SILVER LAKE MERLOT
SILVER LAKE CHARDONNAY
SILVER LAKE GEWURZTRAMINER
SILVER LAKE RIESLING
TRUSCOTT ZINFANDEL
WHITE OAK SAUVIGNON BLANC/FUME BLANC
WILLAMETTE VLY VYDS RIESLING
BIG RED MONSTER RED BLENDS & PROPRIETARY
GAINEY VINEYARDS SAUVIGNON BLANC/FUME BLANC
GUNDLACH BUNDSCHU SAUVIGNON BLANC/FUME BLANC
BIN 36 MERLOT
BIN 36 CHARDONNAY
BIN 36 CABERNET SAUVIGNON
HAHN ESTATES CABERNET SAUVIGNON
HAHN ESTATES CHARDONNAY
HAHN ESTATES MERLOT
HAHN ESTATES CABERNET FRANC
HAHN ESTATES SYRAH/SHIRAZ
HAHN ESTATES ROSE BLENDS & PROPRIETARY
HUNTINGTON MERLOT
HUNTINGTON CABERNET SAUVIGNON
HUNTINGTON PETITE SIRAH
HUNTINGTON SAUVIGNON BLANC/FUME BLANC
HUNTINGTON CHARDONNAY
JESSIE’S GROVE ZINFANDEL
JESSIE’S GROVE WHITE BLENDS & PROPRIETARY
JESSIE’S GROVE ZINFANDEL
WINE BY JOE PINOT GRIS/PINOT GRIGIO
WINE BY JOE ROSE BLENDS & PROPRIETARY
WINE BY JOE PINOT BLANC
BIG HOUSE PETITE SIRAH
BIG HOUSE RED BLENDS & PROPRIETARY
BIG HOUSE SYRAH/SHIRAZ
BIG HOUSE PINOT GRIS/PINOT GRIGIO
CONCANNON RED BLENDS & PROPRIETARY
CONCANNON PETITE SIRAH
CONCANNON ZINFANDEL
CONCANNON PINOT NOIR
CONCANNON SYRAH/SHIRAZ
SANTA BARBARA WINERY RED BLENDS & PROPRIETARY
SANTA BARBARA WINERY CHARDONNAY
SANTA BARBARA WINERY SAUV BLANC/FUME BLANC
YORKVILLE CELLARS SAUV BLANC/FUME BLANC
MANDOLIN CABERNET SAUVIGNON
MANDOLIN PINOT NOIR
WATERSTONE ROSE OF CABERNET SAUVIGNON
Vini,
Okay, .(JavaScript must be enabled to view this email address). Too funny. Thank you for the baseline!
Now, out of, what, 5000 brands from the US, that has to make up at least 3% of the wines and than you take into account distribution in a specific geography and, well, still, if you’re an average wine lover in an average state (like Indiana) my point still carries some validity.
Josh, as always, cogent thought. And, for the record, I’m not hunting the $10 dog, but I sure do like quality at the $15 mark.
All the best, gents!
Jeff
You left out the up and coming and increasingly popular wines of New York. New York wines can be found for around $15, and there are some amazing wines to try. True, they are mostly sold in NY, but distributed elsewhere I’m sure thy are still mostly under the $20 mark.
I’m sympathetic to the argument in the post, that American producers seem to be going upmarket price-wise, but that’s because I’m a New World Pinot fan.
On the other hand, any run-of-the-mill Safeway in Northern California stocks *hundreds* of $8-20 American wine SKUs. Maybe this is a regional thing, but the wine is there. Unfortunately very few of the Pinots at that price point are drinkable IMO, but I’m not sure the thesis holds that American producers are abandoning that price segment.
Talisker,
I challenge you to go into your Safeway and find a wine in the $11-$15 segment. Everything is moving under $10 or over $17 bucks.
Under $10 is crap and over $17 misses the market. I mean for the love of pete, I have a wine blog and I like to buy in that segment, you think Susie Homemaker might too?
I was being a smart@ss, but those wines are all in national distribution (that list comes from Maryland IIRC), so they should be available in your state too. Whether your distributor or retailer chooses to stock them…well, that may be the real issue here!
Cheers,
V
Wow that is some list of wines that you have stated there, I just can believe that list, if I had to type out a list like that of South African wines I would be here all day, there some stunning wines on that list, but not that I have tasted any but would love too.
I have just bottled a batch of Ausie Restricted Quantity Shiraz that has been fermenting at my local Ontario Winery for 6 weeks. I am unsure as to how long to keep it to enjoy at its best. I will store in my cellar (circa 16 deg), bottles are corked and sealed and will be kept horizontally. Thanks
.
So many local wines not on that list. I can only imagine that they are marketing locally. Yay! All for us! Rancho Sisquoc is ridiculously yummy!
I had posted a question that had brought me to this post. Gallo Sonoma Merlot 2007(which seems to be he only wine that doesn’t make my mother’s face burn) is disappearing off the shelves. Labelled at 13.99, rings up at 6.99 or 7.99 to elimate it from the stock. Once gone, no filling the shelves, it’s like it never existed. Anyone know why?
I have such issues with the comercially made wine these last ten years or so, even the Australian… I find after three or four glasses… my lips are stained purple… I don’t recall that happening previously. Is this from the ‘quick wine’ process?
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You can buy plenty of “California” appellation wines for 8 or 9 bucks.
In CA at least.
But, and I say this with acute sensitivity to the nature of the word, there are largely spoofulated plonk.
I think that as an industry we have wisely dumped this segement and left it to the Aussies. They have perfected their taste profiles at this point and since you need volume to make any kind of cash there, it’s a loser of a market everywhere you look.
As more small wineries become self-distributors, I think an entire market of cheaper wines bought straight from the small producers will open up. But they will be around 20 bucks a bottle, not 10.
People always like to say that price and quality aren’t correlated. To an extent these folks are right. There is an inflection point where higher marginal prices don’t equal higher marginal quality. But by and large the sub-20 dollar wines are on the back-end of the curve.
Drink what you like, for sure. If it happens to be Yellow Tail (which I drink happily on occasion) you’re all set.
If you’re a pinot lover though (or God forbid a Burgundy lover) that 10 dollar dog just won’t hunt.