July 1 2006
Inspired by Ravenswood wine and their foray into the world of race marketing and a reference to Batali here, as well, for his NASCAR BBQ cookbook.
Caption Multiple Choice:
A) Ravenswood marketer’s must have realized that race fans are the only demographic left that don’t mind being blantantly pandered to.
B) Well, a lot of "metrosexuals" drink wine and the, "No Wimpy Wines" just doesn’t really resonate.
C) Maybe they can "jump the shark" with Mario Batali and his Nascar cookbook and cash checks together
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