August 17 2008
In a bold and prescient move, what I believe is a first for an allocated wine, Rockaway, a high-end $75 Cabernet release from Rodney Strong’s new winery-within-a-winery concept, is including select wine bloggers as a part of their release strategy.
Participating with me this week (and making history) in a coordinated announcement for the release of the brand on September 1st are the following bloggers:
Dr. Debs from Good Wine Under $20
Joe from 1WineDude
Megan from Wannabe Wino
Kori from Wine Peeps
Tim from winecast.net
Renee from Feed Me / Drink Me
Arthur Black, Master Sommelier Candidate, Guest Blogging at Good Grape
It will be an exciting week with each of these bloggers taking their own unique perspective on the wine, the release and the story. Keep an eye out for blog posts from each of these bloggers between Monday, August 18th to Thursday, August 21st.
I will have two posts up this week discussing the release—one a back-story and another will be a review. Arthur Black will be posting on Good Grape on Monday, August 18th to kick off the week.
Please join me in congratulating Rockaway on the pending release of their new wine and for being innovative visionaries in embracing wine bloggers as a part of their launch to market! Check out their site and join the list for first crack at this luscious Cab.