Good Grape Wine Company

May 9 2007

Da Vinci Code Meets the Wine World

Instead of long, analysis based post, I will keep it short and sweet and simply draw your attention to something that at once seems interesting and curious—curious in terms of marketing in the wine industry.

The wine blogosphere should soon be ablaze about Secret Salmos.  Maybe.

I saw the ad in Wine Enthusiast magazine, intrigued enough to rip the page and check it out online. 

Found at www.secretsalmos.es, an author named Javier Sierra has created a mystery game online, replete with impressive graphics that takes readers through an adventure game/viticulture learning adventure.

Created for the Spanish wine company Torres, Secret Salmos is a clue based game that seems to be intended to draw consumers in and engage them around understanding the Priorat wine region.

The entreaty to begin goes,

Brother,

A long time have tarried to get here, but you have given proof of merit to begin the path, since you have wisely passed the test of contemplation

I’m going to spend some more time on this, in greater detail, but in the meantime check it out and leave a comment.  Is this cool, a wide miss of the mark on what wine consumers would find interesting or is the jury still out?

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