June 30 2007
Thanks to El Jefe from Twisted Oak for pointing out what I hoped would go unnoticed—the dubious notion that Winebusiness.com, presumably in a timely fashion, made mention that June is Indiana Wine and Grape Month. Um, except the notice in Winebusiness.com appears on June 29th—a day or two lead time for, well, July.
Any chance that the good Indiana folks decided to send the press release to Winebusiness.com on, oh, say June 28th? Probably.
I did a quick spin on the Indiana Wine Grape Council web site to do a cross-check on press release dates and it looks like they posted the release on the site on June 14th. Bad form. Don’t these things normally go out AHEAD of the month in which you are desiring promotion? Heck, I’ve known that September is California Wine Month for eons.
Indiana is good at a lot of things—basketball, corn, and racing amongst other things, but I can’t always say we’re good self-promoters, humble folks that we are.
At least June is good for summer quaffing wines, and Indiana wineries have fruit wines, perfect for the deck, in spades. And, mark your calendar for next year, you can’t be guaranteed that a press release will hit.
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You wouldn’t believe the number of lame (and lamely executed) press releases we get at Wines & Vines (sister pub of WBM). We often receive event notices just days before they are to occur—that’s about two months too late for a print magazine, kids. Surely the people who send these things out know they’re putting on an event more than a few days in advance, right? It’s sometimes maddening, and often amusing.