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2005 Gundlach Bundschu Chardonnay Pt. 1 of 2

Do you remember the Price Pfister faucet commercials from a few years ago?  It is the commercial with the tag line, “The Fabulous faucet with the funny name”

That’s how I feel about Gundlach Bundschu: the “fabulous wine with the funny name.”

Then again, my own name, Lefevere, doesn’t exactly roll of the tongue to most people, either.  But, the folks at Gundlach Bundschu have enough sense of humor and wherewithal to have their web address as while also placing imagery on their corks for anybody that may be just a touch uncertain about the pronunciation of the namesake winery that produces delightful Chardonnay, Gewurtz, Cab. Franc, and other varietals.

For the record, it’s:  gun-lock bun-shoe

They have been at it for 150 years, celebrating a sesquicentennial this year, long enough for them to be on the tip of any wine lovers tongue, and at the same location on the estate at Rhinefarm. Gundlach Bundschu is the oldest family-owned winery in California.  Six generations …

I would expect that longevity of that sort, against the odds, would manifest itself in quality markers that set the pace against their peers.  Sure enough, that is true.

Likewise, over that long course of history, as an industry leader, Gunlach Bundschu has gotten to know itself.  Combining a level of seriousness in their wines with enough verve in their personality is a delicate balancing act, one in which they excel.  And, frankly, it is always nice to appreciate a winery whose back-story is exactly that—a true living history, not constructed with a sense of marketing, as a lot of contemporary wine marketing is these days.

A lot of current day credit must go to Jeff Bundschu, President of the Winery, for not only bringing an updated joie de vivre to the winery, but also for his pioneering work as Co-founder of Wine Brats, a seminal marketing group from the mid to late 1990’s that really changed the landscape for wine industry event marketing to a youthful audience.

Bundschu and cohorts don’t get much credit for some of the contemporary marketing practices that are used to engage today’s Millenials, but they should as their work with Gen. X’ers in a similar vein a decade ago really paved the way for today’s Millenials to adopt wine as a part of their lifestyle.

Tomorrow I will have an interview with Jeff Bundschu, a likable chap, even though he went to Southern Cal, which as a Notre Dame Football fan is akin to us being in rival gangs.  So be it, the last couple of years have not been kind to Notre Dame Football in the annual ND-USC showdown, and the Gun-lock Bun-shoe wine is tasty.

For additional reading

My review can be found here.

*Authors Note*  Gundlach Bundschu wine was purchased at full retail price and was not a sample.


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