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Dark & Delicious Word Association Contest

Quick!  Word association time.  I say “Dark & Delicious” and you think of what?

Personally, I think of Penelope Cruz.  My wife thinks of some high school kid from the movie Twilight – Team Jacob, or something like that ...  I don’t ask questions, at least not when it comes to high school vampire love stories or possible college trysts I don’t want to know about.

Despite my top of mind thoughts of a beautiful Spanish woman (and my wife’s predilection for robbing the literary and cinematic cradle), I’m sure many think of wine – a nice Tempranillo, an unctuous Cabernet, a rich Zinfandel or, perhaps, a Petite Sirah.

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Ah, Petite Sirah, the oft thought of (but infrequently purchased at retail) varietal.  Jo Diaz, the Executive Director of P.S. I love You, a non-profit association dedicated to the advancement of Petite Sirah, thinks there is a reason for the infrequently purchased part – particularly when you consider that by her tally there are 688 wineries in the country making a Petite Sirah – most wineries produce it in very small quantities and only a sliver of the Petite Sirah’s available ever make it beyond the tasting room.

Simply put, wine country visitors snap it up, beguiled by the seductive allure of its ability to be big, but not over the top, speaking of the earth, but boldly fruit forward.  That scenario makes sense because most wine shops have, at most, a handful of Petite’s, typically nestled next to dozens and dozens of the other major reds.

But, this “best kept secret” continues to grow evidenced by increasing acreage under vine and a back story that rivals Zinfandel as “America’s Wine.”

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If you’re a Bay Area resident there is a choice opportunity to taste nearly 40 Petite Sirah’s (from amazing producers like Ridge, Robert Biale, Twisted Oak and others) at one time and enjoy some tasty food from some of the Bay Area’s finest restaurants in the process.  Dark & Delicious, a food and wine event organized by P.S. I Love You, returns to the Rock Wall Wine Company in Alameda, on February 19th.

Courtesy of Good Grape and P.S. I love You, you can win two tickets to Dark & Delicious by leaving a PG-13 or cleaner comment answering the word association question:  When I say,“Dark & Delicious” what do you think of?

The prize package includes: 

• Two tickets to Dark & Delicious ($120 value)
• Six tasting note books from Pinball Publishing ($25 value)
• Two hanging wine glass lanyards ($20 value)
• One pack of two Colgate Wisp toothbrushes ($2 value, but the intrinsic value is much higher after the event)

Total Value: $167.00

Check out the Dark & Delicious site and find out why this is a must attend event for any wine lover and then leave your comment.  The winner will be notified on Tuesday, January 12th!  Good luck and have fun.


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When Buying Wine for Dummies is Smart

Of all the wine myths, legends, truisms, factoids and other bits of dubious information marauding as accepted fact, the one “You know what they say” bit of side of mouth “I heard …” wisdom that you can reliably believe is the fact that domestic Pinot Noir under $20 usually sucks like a Dyson.

In fact, buying a Pinot under $20 is pretty dumb, because reliably that wine is going to disappoint.

Unless, of course, it doesn’t disappoint—the point of this post.

Another “more true than not” truism in the world of wine is that it’s intimidating, hard to understand, difficult to penetrate and a complete grab bag of “hope and pray” when shopping at retail.  Of course, this is palpable reality for the wine uninitiated. 

However, in the “file under: Making Everything Easier” category, introducing the For Dummies Wine Collection.

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The ubiquitous yellow and black attack, a brand that some say is as well known as Starbucks and Coca-Cola, with the goal of making the complex understandable, have licensed their brand to a savvy entrepreneur in Florida who is making significant progress in bringing a reliable hub of wine quality to retailers across the country.

Here is where I note my bias and appropriate disclosures.  My wife is an editor for Wiley Publishing, publisher of the “For Dummies” series of books.  However, she has nothing to do with the “For Dummies” wine books (much to my chagrin) and less than nothing to do with the organization’s brand licensing.  I happened across the “For Dummies” wine program at a local retailer.

Winner of the 2009 National Grocers Association “Top 3” new products at the 2009 convention, the Karadeci Group is an enterprising importer and distributor in the state of Florida exclusively dedicated to promoting a portfolio of wines via a “For Dummies” retail display.

With the “For Dummies” brand license for a wine program in place, the Karadeci Group made a call to tender for wines yielding 180 submissions, according to Ericca Robinson, Karadeci Group Director of Marketing.  Using a tasting panel with a range of palate experience and a goal to keep wine prices in the $8 - $15 range, 22 wines were selected representing an international mix of wines from Torrontés and Malbec to Merlot.

Working with individual state distributors as a complement to their operations in Florida, Karadeci and their Wine for Dummies Collection and display is currently in 10 states, mainly in the Southeast and the Midwest, with three states pending and the goal to grow to 44 states.

The program is simple – using elements of the well-recognized “For Dummies” brand, it’s a programmatic end-cap display, well merchandised with point-of-sale materials, a mobile marketing program and a curated selection of wines that varies by market.

The key to this program (in my estimation) isn’t necessarily the ability for a baffled wine shopper to have a brand point of reference from which to choose a wine, the key is quality in the wine for the price.  In order to make a marketing program successful it has to be underscored by quality and consistency with individual wineries and wine brands that jive with the “For Dummies” brand promise.

The Dummies brand isn’t predicated on the yellow and black cover or their mission of “Making Everything Easier” it’s predicated on reliable quality across thousands of different topics.  You pick up a “For Dummies” book and you know you’re going to get a high-quality survey of a topic, enough to make you “conversationally dangerous” with confidence.

The Karadeci Group have done a great job staying consistent with the “For Dummies” mission – identifying wines that are value-priced, representative of their varietal and high quality, with reliability.

And, according to Greg Blackman, Sales Manager at Cavalier Distributing in Indianapolis, IN, the program is working:

The displays are an effective “store within a store” concept acting like a silent wine expert to offer information on both the wine and appropriate food pairings.  Each display works as an educational tool for both the consumer and the account itself.  Bottom line, the goal is to take a complicated subject and simplify it, and that is what the “For Dummies” program does for wine.  It’s meant for that customer who wants to get the right quality, affordable wine and be educated and confident in (their) purchase.  The feedback has been great up to this point, and customers appreciate the education that this program offers.

One wine, in particular, the Pinot Noir from Sylvester Winery, priced at $12.99 in my market, is a stunning wine at price point – I drank ½ the bottle trying to talk myself out of thinking it was a fantastic wine at a fantastic price—it’s an under $20 Pinot that was darn good. 

The next time you hear an alleged piece of wine truth, something along the lines of, “Pinot’s under $20 are horrible” or “wine is hard to shop for” remember that sometimes buying wine “For Dummies” is a smart move and it’s coming to a retailer near you.

2007 Sylvester Vineyard & Winery Pinot Noir
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A Wine Lifestyle is Key to Aging like a Fine Wine

If Ponce de León bloodied me up with righteous indignation and jabbed capsules of Resveratrol into my mouth, I still might be a skeptic of the health benefits of the antioxidant found in red wine, taken in pill form.

Likewise, if Morley Safer did a reverse chronological piece on the French Paradox every Sunday from now until 1991, I still might scratch my head with dubiosity.

The problem I have with the excitement over the health benefits of wine (in the form of huckterism around Resveratrol, especially) is the same issue I have with drinking gallons of pomegranate juice – it’s all tactics. 

What’s the strategy?

Obviously, every New Year’s millions of people take a renewed interest in their health, attempting to turn over a new leaf—eating healthier, taking vitamins and working out.

Now, mind you, I’m no different.  I love New Year’s for goal setting (and subsequent goal lapses).  My physical activity level (amongst other things) is something I always address with some level of annual futility.

The reason I’m not as successful as I would like to be with my goal-setting is probably the same reason millions of others fail:  our goals don’t tie into a larger whole.

Enter: THE BIG PICTURE

Exhibit A: Longevity

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If I want to live to be 100 like my Grandma (still with us at 101), I now have the map to de León’s Fountain of Youth.

And, the good news, of course, is that a wine lifestyle greatly aids and abets that goal!  Setting a goal to live to 100 using wine as a lifestyle tool?  Now, that’s something I can rally around – longevity is something much more interesting then snarfing expensive Resveratrol pills to reduce possible heart disease.

In 2008 author and adventure anthropologist Dan Buettner published, “The Blue Zone:  Lessons for Living Longer from the People Who’ve Lived the Longest.”

In that book, based on academic and field-based research (still ongoing –a Greek Isle is being researched now), Buettner reviewed areas of four countries with the highest density of centenarians.  In examining commonalities between Sardinia, Italy, Okinawa, Japan, Costa Rica, and Loma Linda, California, Buettner lays out the nine fundamentals for a healthy, long-lived life.

As mentioned, looking at the nine tenets (called the “Power Nine”), it’s not hard to extrapolate how a life lived through the prism of the wine glass, as I like to say, can be the key to longevity ...

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Wine lovers rejoice; from Buettner’s “Blue Zone” book – the Power Nine secrets to a long life:

1) Move

The point here (according to Buettner) isn’t necessarily exercise proper, as our bodies aren’t designed for significant wear and tear; the point is physical activity, on a daily basis.  Gardening or viticulture definitely counts as does winery/vineyard tours and frequent trips to the cellar.

2) 80/20 Rule on Calories

This one is easy – cut calories by 20% by finishing your meal when you feel 80% full.  A glass of wine and eating properly at the table instead of conveniently and on the go greatly aids this, as well.

3) Plant Power

Reduce meat proteins and processed foods.  No problem here.  Reducing anything that comes in packaging while increasing food that comes from the ground sounds like a good idea, particularly if it can be paired with Riesling.

4) Drink Red Wine

This is our ticket to ride – two glasses a day, more or less.  Moderation is the key. Socially lubricated = okay.  Drunk = not such a good idea.

5) Find your Purpose

Now, admittedly, if finding your purpose was easy millions of people wouldn’t go through life as lost souls, but I interpret this to mean that we need to find and nurture a passion.  For me and most reading this, obviously, a significant passion is wine and the lifelong quest for wine knowledge.  This is definitely as noteworthy as making money for “The Man” for 40 years, which is a necessity for most, but not a passion.

6) Downshift

In a go-go world, this maxim says that anything that can be done to reduce stress and to find time in the day to decompress is beneficial.  Is there a more perfect match than an hour of contemplative thought and a glass of wine?  A glass with dinner, a glass with a good (wine) book for decompression.  Yes!

7) Belong

Stay social and active with a network of likeminded people.  Believe in something bigger than yourself.  Hello?  Can you say, “Wine lovers unite?”  A soft aspect of this, according to the author, is doing something “ritualistic.” Without being a heathen, I think it’s fair to note that there is a significant spirituality to wine and if you don’t think so, then maybe BioDynamics can fill the gap.

8) Nurture your Family

Honor those close to you.  Not sure how exact the wine angle is here, but certainly spreading your passion is restorative.  The point here is to create connective tissue a layer deeper than your network of likeminded friends in social engagement.

9) Nurture Your Tribe

One of the interesting aspects of the Power Nine research is that the single most important thing you can do to enhance longevity is to associate with the right people.  We subconsciously model behavior from those of influence around us –“You’re known by the company you keep” is very apropos.  Wine lovers and whiskey drinkers don’t mix.  Choose accordingly.

In summary, according to the author, the three most important aspects – changes that can add three to six years to your life – are putting your family first, belonging to a community and having a sense of purpose – all aspects, with the six other areas of the “Power Nine,” that can tie into a wine lifestyle.

Fortunately for me, these worthy changes in resolution aren’t in pill form and can be found by enhancing my existing enjoyment of wine. 

Forget the Resveratrol, bring on the wine lifestyle on the path to happy, old age!


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What they Say, What they Mean

Time for another edition of “What they Say, What they Mean” an occasional look at foolishness in wine-related press releases.

This time, we’re reviewing “All Out Wine” the new, online wine ecommerce site from Joe Canal’s in Rio Grande, New Jersey.  To see the same press release distributed to dozens of PR outlets in the same, bad form please Google, “The Hottest New Online Wine Store Has Hit The Market.”

My comments are italicized and bolded in parentheses. Items notated with a (Huh?) or a (Really?) denote inexplicable assaults on English, logic, proofreading, and the American educational system.

The Hottest New Online Wine Store Has Hit The Market!! (One exclamation point will annoy a copy editor, two will undo him.  Two exclamation points indicate a palpable excitement level on par with 14 year old girls at the mall.  Avoid at all costs.)

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RIO GRANDE, N.J.Dec 14, 2009 - Wine is a drink of characteristics that explode through the palette of many daily ($5 to anybody that can decode this sentence.  Also, “palate” is one of the most misspelled words in the wine lover’s dictionary and it should never be confused with palette, something you put paint on). Wine makers (winemakers, no spaces, is the common usage, though Microsoft Word will want to auto-correct into two words) are revolutionizing the world of wine with new wine making techniques that appeal to the masses (And this is a good thing?). More and more consumers are enjoying wine with food, for celebratory reasons, and special occasions. With the always evolving wine industry, the internet has made it easier for you to buy wine online and AllOutWine.com is becoming the hottest online store to satisfy all wine lovers needs (Because, of course, all wine lovers have the same needs.  Regardless, this is an unquantified claim). AllOutWine is a one stop (‘one-stop’ should be hyphenated) wine shop that offers wines throughout the world (I think they intend to say they offer wines from around the world, not the fact that they’ll ship worldwide). Everything from the great wines of Napa Valley (should have a comma in between Napa Valley and California) California to some of the most sought after wines of Bordeaux and Burgundy. From collectors to consumers, you will surely fine (typo) wines of great value and great appeal.

Matt Belock, the enthusiasm behind AllOutWine has combined 2 (always spell out numbers one through nine) of his passions into 1 powerhouse of excitement (Presumably his passions are wine and marketing, though his background indicates dubious internet marketing which may mean his passion is making money off the unsuspecting based on faux-enthusiasm). “With AllOutWine our plan is to do more than just sell wine online. We want to bring you the customer a fun, enjoyable and rememberable(Rememberable is a dictionary word, but one that is more likely to come off the tongue of George W. Bush than be used in a press release) experience all day, everyday (See page 14 CrushIt! By Gary Vaynerchuk – re:  hustle also, ‘everyday’ should be two words).  I have many plans in the works (What this usually means is, ‘We rushed to publish the press release before the end of the year and I have no idea what we’re going to do after this, but I’m taking two weeks off at the end of the year and I’ll think about it’) that will allow everyone to interact with each other and share their wine experiences” (Thank goodness, because there is a strong, unmet need for this in the online wine space, cough … cough).

AllOutWine has 1,000’s of wines to choose from at everyday low prices (Like everyday low prices at Wal-Mart?) Receive tasting notes, ratings, and wine maker descriptions (This means that they’ll take the copy straight from the winery and publish it because otherwise it’s a lot of work). They are constantly exploring different wines that they can share with you (Who are ‘They’?). It is a fully functioning and easy navigating website (well, that’s good) that makes it simple to search their entire inventory. They are constantly looking forward to the future and going to provide the best service online (Huh?).

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When it comes to drinking wine everyone has their own tastes buds (Really?) One may think a wine is excellent and another may think it is just above average. At AllOutWine they have wines that will satisfy the tastes of everyone. With what’s in stock for the years to come it will only make things easier for the customers to be able enjoy wine on many different levels (Huh?).

Join the over 6,500 and growing followers of AllOutWine at Twitter.com/AllOutWine (Should I join the ranks of Twitter followers like Lolita Borgia and Kristina Mae – two XXX/Spam followers?). Stay interacted (Huh?) with what’s going on daily. Join their email newsletter and become (a) VIP so you can be updated with specials, pre-sells, and deeply discounted wines. They also offer 20% discounts on selected wines that are posted daily, weekly, and monthly. Browse through their cellar selections and find some hidden gems of highly rated wines that will keep your wine cellar full of passion (Huh?).

AllOutWine is here to stay and grow (Thank goodness. A launch press release should always note that whatever you’re launching is here to stay) They are improving the wine lover’s interest and the enthusiasm in building up a world where wine can be brought forward and shared by all (Huh?). They will continue to offer daily, weekly and monthly specials at some of the lowest prices online. So move forward and improve your taste buds (Huh?) by purchasing some of the best quality wines from what some will be calling; the most exciting online wine store on the web (incorrect usage of semi-colon).

About “www.alloutwine.com”

We (Inconsistent pronoun usage) at AllOutWine welcome you to a whole new world of wine on the web. Search though our website and enjoy everything we have to offer and stay tuned to what is coming in the near future (With bated breath, my powerhouse of excitement friend, I will …). This is an online wine store that will be (Passive voice) helping 1,000’s have a memorable (Rememberable?) experience.

For more information visit: http://www.AllOutWine.com


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