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December 2 2008
There’s a blog site called the Wooster Collective that is a compendium of reader submitted photos of street art—graffiti, spectacles and the like. It’s global and most of it is terribly fascinating.
I’ve always enjoyed ironic juxtaposition. The Prince and Pauper come to life. For some reason, this post today, hit me in the face. We talk about technology, and trading down on wine, and the economy, the Big Three automakers and then you see photos as presented at the below link, a Web 2.0 world matched against a third world backdrop, and you really realize how good we have it.
Something ponderous for your glass of vino tonight ...
December 1 2008
There has been a debate over the course of the last year that likely will not end anytime soon – it is a shifting debate with no clear lines of demarcation, but it mainly has to do with the role of bloggers as wine media, attendant ethical implications and the shape-shifting dynamics of social media, particularly as an agent of winery marketing.
Folks, we are in the midst of a technological shift that is causing massive sociological marketing shifts across all industries. This is an intractable, empirical fact. There are no ifs, ands or buts about it.
The impetus for this brief post is another Molotov cocktail hurled by Steve Heimoff – a fine writer and industry veteran who seemingly does not mind biting the blogging hand that welcomed him into the community whilst simultaneously not seeing the irony in most of his commentary given his employer.
If he slapped my Mom on the ass on the way in the door, he would have completed the poor guest trifecta.
Last week, he posted a rebuttal on his site, found here, from a post by WineDiverGirl.
I will not get into the middle of that debate, it was relatively benign for what it was, and the gist is bloggers getting too close to their subject matter. However, what I am asking for is a moment of clarity.
I do not think that most people that read wine blogs understand enough, at a 100,000 foot level the dynamics of the shape-shifting revolution that is going on in content consumption fed by this thing we call the Internet.
If they did, our top wine bloggers would have 1000s of subscribers to their RSS feed instead of 300+
Heck, I do not get all of it. It is impossible to understand everything technology-related and put it into context.
However, I do keep a pretty close eye on the Internet, social media and the marketing landscape and I would urge EVERYBODY that has an opinion in this debate to do some outside homework.
I say this because I run up against some old guard sensibilities that fail to recognize to some simple, fundamental things:
* Journalism – the fourth estate - is a monologue.
* Social media and blogging is a conversation.
When I have a conversation with somebody I typically engage them in an exchange of ideas. That exchange of ideas is not marketing it is a conversation. I can be biased, but you can still trust my opinion, or not. That choice is yours based on what you think my credibility and transparency level is.
Or, put another way, it is like Monday morning or armchair quarterbacking. Look, I played football for one season in 5th grade and I played some Techmo Bowl and Madden video games. Just because I know what a Cover-2 defense is or I know what “Trips Right” means does not mean I know that much about football. If I did, I would surely go on and on about why Notre Dame has not been able to run the ball for the last two years. Because I am conversationally dangerous, but not knowlegeable, I couch my commentary on the status of football related things to that which I can back-up with a vestige of fact in order to enhance my credibility, or at least not be seen a fool.
Simply enough, I think Steve Heimoff is arm chair quarterbacking and doing so in a way that doesn’t expose what he knows, but rather what he doesn’t know.
Here are five resources I encourage everybody to read in sequential order:
1) The final word on blogging, ethics and journalism
3) A series of posts on social media at this blog, also presented in .ppt form here
4) This presentation on social media at Slideshare
5) This incredibly insightful treatise on the future of content, social media and distribution paths (thanks to Joel Vincent for the pointer)
I guarantee, if you read all five items with an open mind, your view of today and your view of tomorrow will be enlightened.
That said, I don’t apologize for much, but I apologize for this post. It has nothing to do with wine, or at least very little, but I feel like influential people are on the bully pulpit without having a fundamental understanding of the dynamic in which they are operating.
I’m no pie in the sky futurist talking about things 10 years off, I’m talking about changes in our media and our world that are happening right now.
As soon as we all agree that it is happening, the better off we will ALL be.
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