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Vin de Napkin - Slice of Vice

There is a reason why having a hunk of bloody rare red meat, a Manhattan and a cigar holds a tantalizing allure for many a man—it’s because it’s legal, but practically verboten in a world gone safe like the blunted edge of a set of safety scissors.

It’s living on the edge ... without having to go to the trouble of doing anything illegal.  Let’s face it—nothing fun is really, theoretically, good for you.  Except wine.  Wine seems to be good for you ...

... and, that’s the problem ...  I really don’t want to see any more research reports about how wine is so ... so ..., well, darn healthy.  It’s kind of a buzzkill.  Yeah, I know, of course, wine is a drink of moderation.  I’ve got that.  Still, wine would be infinitely more interesting if it were considered more of a vice instead of mainstream health tonic enjoyed by “Ladies Who Lunch” after their pilates class.

For that reason, I was glad to see this recent report with the headline, “Red Wine Could be Bad for You, Says New Research.”

Just saying ... sometimes being bad, is good ...

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Vin de Napkin - More Questions than Answers Edition

More doodling on the back of a napkin about the crazy world of wine ...

Inspired by these stories:

Vatican Encyclical

“Three Dolla Koala”

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A Critics Sour Grapes

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The Purest Expression of Bottled Water Ever

Center for Internet Addiction

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Vin de Napkin - Dubious Research Edition

More doodlings on the back of a wine stained napkin ...

I don’t mean to pick on university professors or researchers, but I can’t help but notice that the preponderance of research that comes out, specifically wine-related research from universities, is usually pretty lame. 

Yeah, I get the “publish or perish” notion, but is our academia sector now reduced to studying whether its more important for a winery to build a brand or to focus on high-quality? I suppose these two things can be mutually exclusive of each other, but on the branding front, didn’t Proctor & Gamble figure out this brand marketing thing 60 years ago?

The world is littered with “better” products that weren’t marketed well ...  you have to be a savvy marketer to survive these days ... in wine or any consumer product category.

Excerpt from a Lubbock Online regarding a Texas Tech wine marketing study:

High brand awareness is more likely to lead to brand survival than high perception of wine quality, according to the study. It tracked the fates of 25 Texas wineries since 1991, when more than 900 Texas wine enthusiasts rated the quality and name recognition of the wineries’ products.

Researchers found an unmistakable trend: the more recognizable the brand, the better its rate of survival. They found no such link between quality ratings, so wine makers may be better off investing in marketing rather than expensive grapes, the study indicates.

With so many brands to consider, Texas consumers tend to put more weight in a wine’s cover than its content, the study also suggests.

“A lot of wineries put so much effort into improving the quality, but not as much attention is being paid to marketing. This study shows it needs to be done,” said its lead author, Natalia Kolyesnikova

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Vin de Napkin - Hot in the Shade Edition

More social commentary on the back of a napkin ...

I love to look at similar things for the irony in their juxtaposition ...  in the 70’s Italian-car maker Fiat entered the U.S. market and withered with poor quality.  In the ‘00’s Chrysler withered with notorious and exceptionally poor quality (amongst other things).  So what does Fiat do?  They buy Chrysler assets of course ...

Might be a match made in heaven ...

Yet, at the same time, we get news reports that Italians aren’t trading down the quality in their wine ...

Funny people those Italians ...

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Elsewhere, even though its perilous times for wine writers, it can’t be that hard ... I can’t count the number of mentally mailed in columns I’ve seen recently with the same topic—value wines. At the least, nobody seems to be working too hard at writing compelling stuff for clips for their portfolio ...

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Vin de Napkin - A Bad Month for Robert Parker

More wine social commentary on the back of a napkin ...

Um, yeah, to say Robert Parker is having a bad stretch would be an understatement.  He stirred up a hornets nest of ire by disparaging wine bloggers categorically. A blogger broke a story on some alleged discrepancies in his ethical policy and those of this writers, a story that eventually hit the Wall Street Journal, he lost the top spot in the Decanter “Power List” and, finally, he’s going to trial for defamation of a former colleague.

Perhaps not ironically, the tsunami of apologists coming forward to defend him seem to number, ahem, a small number relative to those waiting for his comeuppance.

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